UX & UI Leader.

In this market, I have been told to sell myself as a specialist. But I’m a generalist and proud of it. Or am I?

  • Musicians, at least the great ones do this too. The most lauded and praised do not specialise. They use all the tools they have (literally and figuratively) to create. I give you - Prince. Stevie Wonder. Beck. David Byrne. Tom Waits. They use the best tools available to create what is needed, but also to experiment, test and have fun. This is when the magic happens.

    It follows then that the best designers will do this to get to the gold. You should use whatever is needed to fulfil the brief. It seems that in a down market/economy, employers should not look for the specialist. They’re too expensive. Employers can save costs by getting the most bang for the buck and hiring a few people who can do a lot with some specialisms (or where your passion lies) thrown in for good measure. Prince could jam with any band and make them better. Because he had the skills, talent and experience.

    In this exalted company, I’ve always been proud to be a generalist. Not because I’ve wanted to do that but because I’ve needed to. Get the job done and done bloody well.

    But, weirdly I find myself leaning towards being a UX specialist because this is where my passion lies.

    It’s been a natural progression from all my experience. I love it. So I’ve decided… I WILL have a speciality, but I will also be very well-rounded... I just can't help that. Jack of all trades master of some

    So, interview me and get to know me and please use the years of experience I’ve put in to help you make your product amazing.

m: 07971242054
info@dan-simmons.co.uk

Case Studies

01: Case Study
Mobile Recruitment App
Solving the challenges faced by the users of our app and their understanding of how a job application is progressing.

02: Case Study
Property Portal
Leveraging Design Thinking to revamp the website and application, making it more intuitive, trustworthy, and aligned with the evolving needs of the commercial property industry.

03: Case Study
Fin Tech Portal
Designing and utilising a design system to align the customer admin portal with the new website in terms of UI and UX.

04: Portfolio
From Depeche Mode to the House of the Mouse
A short overview of previous exciting projects.

I use the transformative power of digital design, marketing, and technology to grow businesses. My work cultivates meaningful relationships and long-term loyalty through exceptional digital experiences.

I use data and technology to drive strategy and navigate the digital landscape as a partner.